Layden Williams, Director of Marketing for Lift Sports Management.

Layden Williams is a Director of Marketing at Lift Sports Management, where he specializes in building dynamic brands for athletes off the court, aligning their personal passions and interests with strategic marketing initiatives. With a focus on creating synergies between athletes and brands, Layden helps cultivate authentic, long-term partnerships that resonate with audiences and drive growth.

Before joining Lift Sports, Layden spent over 5 years working in the agency space, where he led marketing campaigns across basketball, entertainment, and lifestyle culture. His diverse experience spans branding, digital marketing, influencer partnerships, and experiential activations, providing him with a well-rounded perspective on how to craft successful campaigns in the sports and entertainment industries.

Layden is also the author of Beyond the Game, a course associate at Columbia University, and the co-founder of the Black Sports Management Union (BSMU), an organization dedicated to advancing Black and Brown pathways into the sports industry. A former captain of the basketball team at Catawba College, Layden holds an MBA from Radford University and is passionate about creating opportunities for underrepresented communities in the sports industry.

Layden Williams is the son of Ron and Donna Williams of Salem, Virginia.